Using Service Design to improve an 
onboarding process.

This was my Masters Thesis project and the aim was to explore how Service Design could be used to optimize the onboarding of students to a startup program provided by the Incubator at Aalborg University, Copenhagen.

My role:
Service Designer.

Methods
User Research, Data analysis, Brain Writing, User Journey Mapping, Prototyping, User testing.

Current user journey
Upon conducting the interviews and clustering the data. Then the current user journey of the onboarding process was mapped out. During this process I found some cumbersome pitfalls in that journey.

Conclusion
The redesigned user journey is going to be used as inspiration for optimizing the user journey of the Incubator at Aalborg University, Copenhagen. The mockup of the mobile website has been used as inspiration for a redesigned student oriented website.